Negotiation Psychology and Influence Techniques: A Complete Guide
Course Overview
Successful negotiation is not only about strategy—it is deeply rooted in human psychology. **Negotiation Psychology and Influence Techniques: A Complete Guide** equips professionals with advanced psychological tools to influence decisions, shape perceptions, and secure winning outcomes in high-stake negotiations.
This programme focuses on **the psychology behind persuasion, decision triggers, emotional intelligence, and influence tactics** used in sales, procurement, leadership, and corporate deal-making. Participants gain mastery of behavioural patterns, negotiation frameworks, objection-handling methods, and long-term relationship-building skills essential for effective stakeholder engagement.
Course Objectives
By the end of this programme, participants will be able to:
1. Understand psychological principles that drive negotiation behaviour.
2. Apply cognitive, emotional, and behavioural triggers that influence decisions.
3. Use persuasion models to navigate complex business interactions.
4. Manage conflict, resistance, and high-pressure negotiation settings.
5. Build trust, credibility, and long-term stakeholder relationships.
6. Apply influence strategies in sales, leadership, and cross-functional negotiations.
Learning Outcomes
Participants will be able to:
* Master psychological frameworks that shape negotiation outcomes.
* Influence stakeholders using evidence-backed persuasion techniques.
* Decode body language, verbal cues, and hidden motives.
* Resolve conflict and overcome negotiation barriers.
* Apply negotiation psychology to sales pitches, contract discussions, and executive communication.
Who Should Attend
Ideal for:
* Business Leaders and Managers
* Sales & Business Development Professionals
* Procurement & Supply Chain Negotiators
* Project Managers and Client Relationship Officers
* Consultants, Advisors & Executives involved in deal-making
* Anyone seeking to influence, persuade, and negotiate effectively
Course Outline (5 Days)
Day 1 – Foundations of Negotiation Psychology
* Behavioural psychology in negotiation
* Cognitive biases and decision-making traps
* Emotional intelligence and rapport building
Day 2 – Influence and Persuasion Techniques
* Cialdini’s principles of persuasion
* Communication psychology and framing tactics
* Practical exercise: Influencing without authority
Day 3 – Negotiation Strategies and Behavioural Triggers
* Anchoring, priming, and psychological leverage
* Handling objections and resistance
* Case study: Psychological tactics in high-stakes negotiations
Day 4 – Conflict Resolution and Stakeholder Dynamics
* Managing difficult personalities
* De-escalation techniques and trust-building
* Role-play: Negotiating under pressure
Day 5 – Advanced Practical Application
* Integrating psychology into corporate negotiation strategy
* Designing your personal influence framework
* Action Planning: 12-month negotiation mastery roadmap
Certification
Participants who successfully complete the programme will receive the
**Certificate in Negotiation Psychology and Influence Techniques**
from **KE Leaders Training Centre, London**, demonstrating proficiency in advanced psychological negotiation skills.
Key Benefits
✔ Master influence and persuasion psychology
✔ Improve negotiation performance in business-critical situations
✔ Strengthen stakeholder trust and long-term partnerships
✔ Navigate complex negotiations using behavioural insights
✔ Enhance professional credibility and leadership impact
Contact Info:
Enquiry at : admin@keleaders.com
Whatsapp: 0044 790 125 9494
For more details visit our website : www.keleaders.com
