Data-Driven Marketing: Analytics and ROI
Course Overview
Modern marketing demands **precision, insights, and measurable impact**. **Data-Driven Marketing: Analytics and ROI** equips participants with the analytical skills, tools, and frameworks needed to make informed marketing decisions, optimize campaigns, and maximize return on investment.
This programme focuses on **data collection, analytics platforms, performance measurement, attribution models, forecasting, and ROI optimization**, enabling participants to transform raw data into actionable strategy.
Course Objectives
By the end of this course, participants will be able to:
1. Understand the foundations of data-driven marketing and analytics.
2. Collect, organize, and interpret customer and campaign data.
3. Use analytics tools for measuring performance.
4. Apply attribution models to understand customer journeys.
5. Optimize campaigns based on insights and data trends.
6. Measure ROI, forecast results, and make strategic budget decisions.
Learning Outcomes
Participants will be able to:
* Build data-driven marketing strategies.
* Use tools such as Google Analytics, GA4, Meta Insights, and dashboards.
* Conduct customer segmentation, behavior analysis, and trend forecasting.
* Identify high-performing channels and optimize underperforming ones.
* Calculate ROI and predict future marketing outcomes.
* Make confident, evidence-based decisions.
Who Should Attend
* Digital Marketers & Growth Managers
* Marketing Analysts & Business Intelligence Teams
* Brand Managers & Performance Marketers
* Entrepreneurs and Start-ups
* CRM & Sales Managers
* Anyone working in data-driven decision making
Course Outline (5 Days)
Day 1 – Introduction to Data-Driven Marketing
* What is data-driven marketing?
* Types of marketing data: demographic, behavioural, transactional
* Tools overview: GA4, Meta Ads Manager, Looker Studio
* Hands-on: Setting up analytics dashboards
Day 2 – Customer Insights & Segmentation
* Customer data collection methods
* Segmentation models (RFM, persona-based, behavioural)
* Customer journey analysis
* Hands-on: Creating customer segments for a campaign
Day 3 – Analytics Platforms & Attribution Models
* GA4 metrics, events, and conversions
* Multi-channel funnels
* Attribution models: rule-based, data-driven, last-click, position-based
* Hands-on: Attribution analysis for campaign insights
Day 4 – Campaign Optimization & Data Interpretation
* Performance measurement frameworks (KPIs, OKRs)
* Identifying patterns in performance data
* Budget allocation and channel optimization
* Hands-on: Improving real campaign performance using insights
Day 5 – ROI, Forecasting & Decision-Making
* Calculating ROI for digital marketing campaigns
* Predictive analytics and forecasting tools
* Action Plan: Building a data-driven strategy with ROI projections
* Hands-on: Presenting a complete analytics-driven marketing plan
Certification
Participants will receive the
**Certificate in Data-Driven Marketing, Analytics & ROI**
from **KE Leaders Training Centre, London**, validating their ability to use data for strategic marketing decisions.
Key Benefits
✔ Build evidence-based marketing strategies
✔ Measure and maximize marketing ROI
✔ Master analytics tools and dashboards
✔ Improve campaign efficiency and performance
✔ Gain strong analytical and decision-making skills
Contact Info:
Enquiry at : admin@keleaders.com
Whatsapp: 0044 790 125 9494
For more details visit our website : www.keleaders.com
