Behavioural Economics for Managers and Marketers: A Complete Guide
Course Overview
Modern business decisions are no longer driven by logic alone—human behaviour, biases, and psychological triggers play a powerful role.
**Behavioural Economics for Managers and Marketers: A Complete Guide** equips leaders with the science of human decision-making to influence customer choices, improve managerial decisions, and design behaviour-driven business strategies.
This programme focuses on **choice architecture, behavioural triggers, nudging strategies, cognitive biases, and real-world applications in marketing and management**, helping participants enhance conversions, engagement, and organisational outcomes.
Course Objectives
By the end of this course, participants will be able to:
1. Understand key behavioural economics principles and their business relevance.
2. Identify cognitive biases that influence customer and managerial decisions.
3. Apply nudging techniques to shape customer behaviour ethically.
4. Use behavioural insights in marketing, sales, pricing, and communication.
5. Improve managerial decision-making with behavioural frameworks.
6. Design behaviour-driven customer and employee strategies for improved outcomes.
Learning Outcomes
Participants will be able to:
* Decode customer motivations and behavioural patterns.
* Apply behavioural triggers to enhance marketing effectiveness.
* Redesign products, services, and communications using behavioural insights.
* Make better internal decisions by overcoming cognitive biases.
* Build business strategies that align with human psychology.
Who Should Attend
Ideal for:
* Marketing, Branding, and Product Professionals
* Managers and Decision Makers
* Sales and Customer Experience Teams
* HR, Learning & Development, and Organizational Behaviour Practitioners
* Business Strategists, Consultants, and Entrepreneurs
Course Outline (5 Days)
Day 1 – Foundations of Behavioural Economics
* Human behaviour vs traditional economics
* System 1 & System 2 thinking
* Key concepts: heuristics, biases, irrational behaviour
Day 2 – Cognitive Biases in Marketing and Management
* Anchoring, framing, loss aversion, social proof
* Choice overload and decision fatigue
* Case examples across industries
Day 3 – Behavioural Science in Marketing Strategy
* Behaviour-based segmentation and targeting
* Nudging for customer engagement and conversions
* Pricing psychology, messaging, and persuasion techniques
Day 4 – Behavioural Economics for Managers
* Improving decision-making quality
* Behavioural approaches to leadership and communication
* Designing behaviour-driven processes for teams and customers
Day 5 – Applied Behavioural Design
* Behavioural journey mapping
* Ethical influence and responsible persuasion
* Action Planning: Designing a Behavioural Strategy Roadmap
Certification
Participants who complete the program will receive the
**Certificate in Behavioural Economics for Managers and Marketers**
from **KE Leaders Training Centre, London**, demonstrating mastery in applying behavioural science to real business challenges.
Key Benefits
✔ Master the psychology behind customer and employee decisions
✔ Improve marketing conversions using proven behavioural triggers
✔ Overcome biases to make better strategic decisions
✔ Design behaviour-driven business models and strategies
✔ Strengthen leadership effectiveness through behavioural insights
Contact Info:
Enquiry at : admin@keleaders.com
Whatsapp: 0044 790 125 9494
For more details visit our website : www.keleaders.com
