AI-Powered Marketing and Personalization: A Complete Guide
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Course Overview
Modern consumers expect relevant, timely, and personalized interactions across every touchpoint. **AI-Powered Marketing and Personalization: A Complete Guide** equips professionals with the advanced tools and intelligence needed to deliver hyper-personalized experiences, optimize campaigns, and drive measurable growth.
This programme focuses on **AI-driven customer insights, automated marketing journeys, real-time personalization, and predictive targeting**, enabling organizations to transform marketing performance and customer engagement.
Course Objectives
By the end of this course, participants will be able to:
1. Understand AI applications in modern marketing ecosystems.
2. Use machine learning to segment customers and personalize experiences.
3. Design automated marketing funnels using predictive insights.
4. Apply AI tools for content optimization, targeting, and campaign performance.
5. Integrate AI-powered personalization across omnichannel platforms.
6. Measure and analyze marketing impact using advanced analytics.
Learning Outcomes
Participants will be able to:
* Develop AI-enhanced marketing strategies for targeted engagement.
* Build predictive customer models to anticipate behavior and preferences.
* Create automated, personalized campaigns for acquisition and retention.
* Use AI tools for content creation, optimization, and decision-making.
* Improve ROI through data-driven personalization and real-time analytics.
Who Should Attend
Ideal for:
* Marketing, Digital, and Growth Strategists
* CRM, Customer Experience, and Retention Managers
* Data Analysts and Marketing Technologists
* Brand Managers and Communication Professionals
* Consultants and Leaders driving digital transformation
Course Outline (5 Days)
Day 1 – Foundations of AI-Powered Marketing
* AI and machine learning fundamentals for marketers
* Customer data platforms and marketing automation ecosystems
* Data privacy, ethics, and responsible AI use
Day 2 – Predictive Targeting and Customer Segmentation
* AI-driven segmentation models
* Behavioral, demographic, psychographic insights
* Practical: Building predictive targeting models
Day 3 – Personalization at Scale
* Real-time personalization engines
* Recommendation systems and dynamic content
* Hands-on: Designing personalized customer journeys
Day 4 – AI in Campaign Optimization
* AI tools for content generation and testing
* Automated bidding, targeting, and performance optimization
* Case studies: AI-powered campaign transformations
Day 5 – Strategy Integration and Performance Measurement
* Integrating AI-powered personalization across channels
* KPIs, dashboards, and executive reporting
* Action Planning: Developing a 12-month AI-marketing transformation roadmap
Certification
Participants who complete the programme will receive the
**Certificate in AI-Powered Marketing and Personalization**
from **KE Leaders Training Centre, London**, demonstrating capability in AI-driven customer engagement and marketing optimization.
Key Benefits
✔ Master AI-driven marketing models and personalization techniques
✔ Enhance customer engagement through predictive and real-time insights
✔ Improve acquisition, retention, and lifetime value
✔ Build scalable automated marketing journeys
✔ Use AI analytics for smarter, faster decision-making
Contact Info:
Enquiry at : admin@keleaders.com
Whatsapp: 0044 790 125 9494
For more details visit our website : www.keleaders.com
