Sales Leadership and High-Performance Deal Making: A Complete Guide
Course Overview
High-performance sales organizations are built on strong leadership, psychological insight, and strategic deal-making capabilities. **Sales Leadership and High-Performance Deal Making: A Complete Guide** equips sales managers, leaders, and business development professionals with advanced skills to lead teams, influence buyers, and close complex, high-value deals.
This programme brings together **sales psychology, negotiation mastery, leadership excellence, and strategic revenue growth**, enabling participants to transform their sales function into a competitive powerhouse.
Course Objectives
By the end of this course, participants will be able to:
1. Lead and motivate high-performing sales teams.
2. Apply psychological principles to influence buyers and stakeholders.
3. Design and execute effective deal-making strategies.
4. Use data and sales intelligence for performance optimization.
5. Manage complex negotiations with confidence and authority.
6. Build a long-term sales culture rooted in discipline, performance, and customer value.
Learning Outcomes
Participants will be able to:
* Lead sales teams with clarity, motivation, and strategic direction.
* Use psychological triggers to build trust and influence purchasing behavior.
* Structure win-win deals and handle objections effectively.
* Close high-value, high-stakes deals through professional negotiation techniques.
* Build a performance-driven sales culture for sustainable growth.
Who Should Attend
Ideal for:
* Sales Leaders, Sales Managers & Directors
* Business Development Managers
* Key Account Managers
* Commercial & Revenue Leaders
* Entrepreneurs managing sales functions
* Anyone responsible for high-value negotiations and closing deals
Course Outline (5 Days)
Day 1 – Foundations of Sales Leadership
* Role of a modern sales leader
* Building and leading high-performance sales teams
* Leadership styles and their impact on sales culture
* Case Study: Transforming a low-performing sales team
Day 2 – Psychology of Sales and Buyer Behaviour
* Cognitive biases and emotional triggers in buying decisions
* Trust, persuasion, and relationship-building psychology
* Understanding customer motivations and decision-making
* Practical: Mapping psychological drivers for different customer types
Day 3 – Strategic Deal-Making Techniques
* Structuring strategic deals and value propositions
* Objection handling frameworks
* Multi-party and complex negotiation management
* Workshop: Designing a high-value deal strategy
Day 4 – Negotiation Mastery
* Negotiation models and influence tactics
* Power, leverage, and strategic concessions
* Closing strategies for high-stakes deals
* Exercise: Simulated live negotiation
Day 5 – Sales Performance Excellence
* Sales forecasting, KPIs, and performance dashboards
* Coaching and mentoring techniques for sales teams
* Building a sustainable, scalable sales system
* Action Plan: Designing a 12-month Sales Leadership Excellence Roadmap
Certification
Participants who complete the programme will receive the
**Certificate in Sales Leadership and High-Performance Deal Making**
from **KE Leaders Training Centre, London**, demonstrating expertise in advanced sales leadership, negotiation, and revenue-driven strategy.
Key Benefits
✔ Lead sales teams with confidence and strategic clarity
✔ Master the psychology behind effective persuasion and buying behavior
✔ Close high-value deals with professional negotiation techniques
✔ Build a long-term, high-performance sales culture
✔ Increase revenue outcomes through data-driven decision-making
Contact Info:
Enquiry at : admin@keleaders.com
Whatsapp: 0044 790 125 9494
For more details visit our website : www.keleaders.com
