Professional Certificate in Training and Development (PCTD): A complete guide
Introduction
This programme is designed for training and development professionals involved in training needs analysis (TNA), coordinating and organising training programmes, and evaluating training outcomes. Participants will explore both the strategic and operational roles of training to maximise organisational learning impact.
Who Should Attend
* Training and Development Managers, Specialists, and Coordinators
* HR Professionals responsible for learning and development
* Line Managers and Supervisors involved in employee training
* Organizational Development (OD) professionals
* Anyone aspiring to build a career in corporate training and development
Training Methodology
The course uses a blend of interactive methods, including:
* **Case studies and real-world scenarios** from various industries
* **Group workshops and role-playing** for practical application
* **Hands-on exercises** in training design and evaluation
* **Templates and toolkits** for TNA, trainer selection, and ROI measurement
* **Peer-to-peer discussions** to encourage knowledge sharing
Personal Benefits
* Develop the skills to design and manage impactful training programmes.
* Gain practical knowledge of TNA and evaluation techniques
* Enhance competencies aligned with international training standards
* Learn to market training effectively within the organisation.
* Acquire tools to calculate ROI and prove training’s value
Organizational Benefits
* Stronger alignment of training initiatives with strategic goals
* Improved training effectiveness through needs-based planning
* Cost-effective use of internal trainers and consultants
* Better employee engagement and performance through targeted development
* Enhanced decision-making in L&D investments based on ROI evidence
Course Objectives
By the end of this course, participants will be able to:
1. Identify the strategic significance of training by aligning it with business strategy, marketing it internally, and partnering with managers.
2. List the strategic, tactical, and administrative competencies required by training professionals.
3. Conduct effective Training Needs Assessments (TNA) using quantitative and qualitative methods.
4. Select, coach, and support Subject Matter Experts (SMEs) and internal trainers.
5. Evaluate training effectiveness at all four levels, including ROI measurement.
Course Content
Day One – The Strategic Framework of Training
* The Role of the Training Department
* Aligning Training with Strategy: Top-Down vs. Pulse-Taking Approaches
* Marketing Training within the Organization
* Training Preparations
* Promotional Materials Guidelines
* Training Announcement Template
* Partnering with Managers and Supervisors
* The Style Inventory
* Planning, Presentation, and Follow-Up with Managers
Day Two – Competencies of the Training Professional
* Defining Competency: The Iceberg Metaphor
* Components and Types of Competencies
* Strategic and Tactical Competencies
* Planning and Administrative Competencies
* The ASTD Competency Framework (2013)
Day Three – Training Needs Assessment (TNA)
* The Training Assessment Process
* Why Identifying Needs is Critical
* Data Collection Methods: Quantitative vs. Qualitative
* Approaches to Identifying Needs
* Strengths and Limitations of Different Methods
Day Four – Selecting and Managing Subject Matter Experts (SMEs)
* Qualifications for Internal Trainers
* Internal Trainer Selection Process
* Feedback and Coaching Templates for SMEs
* Monitoring and Supporting Internal Trainers
Day Five – Managing Consultants and Measuring ROI
* Hiring External Trainers or Consultants
* Screening Criteria Worksheet
* Proposal Evaluation Techniques
* Consultant Interview Questions
* Monitoring Consultant Performance (Start to Close)
* Evaluating Training Success
* The Four Levels of Evaluation
* Linking TNA with Instructional Learning Objectives (ILOs)
* Components of a Strong ILO
* Jack Phillips’ ROI Process Model
* Tabulating Program Costs and Calculating ROI
Enquiries and Registration
Enquiry at : admin@keleaders.com
Whatsapp: 0044 790 125 9494
For more details visit our website : www.keleaders.com
