Email Marketing and Marketing Automation: A Complete Guide
Course Overview
Email remains one of the **most powerful and profitable digital marketing channels**, offering unmatched personalization, automation, and ROI. **Email Marketing and Marketing Automation: A Complete Guide** provides participants with a complete skill set to design effective email campaigns, build automated customer journeys, and optimize performance using data-driven insights.
This programme focuses on **email strategy, segmentation, copywriting, automation workflows, CRM integration, and analytics**, enabling participants to create scalable and high-converting email systems.
Course Objectives
By the end of this course, participants will be able to:
1. Understand email marketing foundations and campaign structures.
2. Build segmented and personalized email lists.
3. Craft persuasive email content that converts.
4. Implement automated workflows for lead nurturing and retention.
5. Use advanced tools for CRM, automation, and customer lifecycle management.
6. Track and analyze performance using KPIs and optimization methods.
Learning Outcomes
Participants will be able to:
* Create end-to-end email marketing campaigns.
* Build subscriber lists and apply data-driven segmentation.
* Write impactful and conversion-focused email copy.
* Design automation funnels for onboarding, sales, and engagement.
* Integrate email platforms with CRM and marketing tools.
* Improve deliverability, open rates, click-through rates, and conversions.
Who Should Attend
* Digital Marketers & Growth Professionals
* Email Marketing Specialists
* Business Owners & Entrepreneurs
* CRM Managers & Sales Teams
* Freelancers & Marketing Consultants
* Anyone looking to master automated marketing systems
Course Outline (5 Days)
Day 1 – Fundamentals of Email Marketing
* Importance of email marketing in digital strategy
* Email list building and permission-based marketing
* Tools overview: Mailchimp, HubSpot, ActiveCampaign, Klaviyo
* Hands-on: Setting up your first email campaign
Day 2 – Email Content & Copywriting
* Components of high-converting emails
* Writing compelling subject lines, CTAs, and body copy
* Designing beautiful and responsive email templates
* Hands-on: Creating persuasive email sequences
Day 3 – Segmentation, Personalization & Targeting
* Customer segmentation models
* Behaviour-based email targeting
* Personalization techniques for higher engagement
* Hands-on: Building segmentation and tagging systems
Day 4 – Marketing Automation & Workflows
* Automation funnels: onboarding, nurturing, abandoned cart, re-engagement
* Trigger-based workflows and customer lifecycle journeys
* CRM integration and lead scoring
* Hands-on: Designing a complete automation workflow
Day 5 – Analytics, Optimization & Deliverability
* Key KPIs: open rate, CTR, conversions, ROI
* A/B testing strategies
* Improving deliverability and avoiding spam filters
* Action Plan: Launching a fully optimized email automation system
Certification
Participants will receive the
**Certificate in Email Marketing & Marketing Automation**
from **KE Leaders Training Centre, London**, recognizing their expertise in automated digital communication and campaign optimization.
Key Benefits
✔ Build high-performing email campaigns
✔ Master automation tools and workflows
✔ Improve customer engagement and retention
✔ Use analytics to optimize performance
✔ Increase revenue with automated systems
Contact Info:
Enquiry at : admin@keleaders.com
Whatsapp: 0044 790 125 9494
For more details visit our website : www.keleaders.com
