: Social Media, AI, and Human Behavior
Course Overview
Digital technology is transforming the way humans interact, communicate, and make decisions. **Digital Sociology: Social Media, AI, and Human Behavior** equips participants with the knowledge and skills to understand **the social impact of digital platforms, artificial intelligence, and emerging technologies** on human behavior, communities, and society.
This course focuses on **digital sociology frameworks, social media analytics, AI-driven interactions, online behavior research, and ethical considerations**, preparing learners to analyze and interpret human behavior in the digital age.
Course Objectives
By the end of this course, participants will be able to:
1. Understand the principles of digital sociology and its relevance to contemporary society.
2. Analyze social media interactions, trends, and digital communities.
3. Study the impact of AI on human behavior, decision-making, and social norms.
4. Conduct research on online behavior using digital tools and analytics platforms.
5. Explore ethical, cultural, and societal implications of digital technologies.
6. Apply digital sociology insights to research, marketing, policy, and organizational contexts.
Learning Outcomes
Participants will be able to:
* Examine human behavior in digital environments and online communities.
* Use analytics tools to study social media interactions and digital trends.
* Understand AI-driven personalization, recommendation systems, and human-computer interactions.
* Conduct research on digital behavior using qualitative and quantitative methods.
* Interpret findings to inform strategies in business, education, or social policy.
* Communicate insights on digital sociology effectively for academic or professional purposes.
Who Should Attend
* Students, researchers, and academicians in sociology, media studies, and behavioral sciences
* Marketing professionals, social media managers, and digital strategists
* Policy-makers and organizational leaders examining societal trends
* Data analysts and researchers interested in human behavior online
* Anyone seeking to understand the social impact of AI and digital technologies
Course Outline (5 Days)
Day 1 – Introduction to Digital Sociology
* Principles and frameworks of digital sociology
* Human behavior in online and virtual environments
* Social implications of digital technologies
* Hands-on: Mapping digital communities and online interactions
Day 2 – Social Media and Human Behavior
* Platforms, networks, and communities
* Online identity, self-presentation, and social influence
* Analyzing social media trends and engagement metrics
* Hands-on: Conducting social media behavior analysis
Day 3 – Artificial Intelligence and Society
* AI-driven recommendation systems, personalization, and automation
* AI’s influence on decision-making and behavior
* Understanding human-AI interaction and digital ethics
* Hands-on: Exploring AI tools and their social impact
Day 4 – Digital Research Methods and Analytics
* Online surveys, digital ethnography, and content analysis
* Social media analytics tools: Brandwatch, Hootsuite, Sprout Social
* Combining qualitative and quantitative digital research
* Hands-on: Conducting an online behavior research project
Day 5 – Applications and Ethical Considerations
* Digital sociology in marketing, education, policy, and social research
* Ethical issues: privacy, data protection, algorithmic bias
* Case studies of AI and social media influence on human behavior
* Action Plan: Presenting findings and societal insights
* Hands-on: Preparing a digital sociology report with recommendations
Certification
Participants will receive the
**Certificate in Digital Sociology: Social Media, AI, and Human Behavior**
from **KE Leaders Training Centre, London**, validating their expertise in analyzing digital environments, AI interactions, and human behavior online.
Key Benefits
✔ Understand social behavior in digital and AI-driven environments
✔ Analyze social media interactions and digital community dynamics
✔ Conduct research on online behavior using digital tools and analytics
✔ Evaluate ethical and societal implications of technology
✔ Apply insights to marketing, policy, education, and social research
✔ Gain practical skills for studying the digital human experience
Contact Info:
Enquiry at : admin@keleaders.com
Whatsapp: 0044 790 125 9494
For more details visit our website : www.keleaders.com
