Consumer Psychology and Buying Behaviour Mastery: A Complete Guide
Course Overview
Understanding consumer psychology is essential for influencing buying behavior and building lifelong customer relationships. **Consumer Psychology and Buying Behaviour Mastery** provides deep insights into decision-making patterns, emotional triggers, cognitive biases, and loyalty behaviors that drive purchasing decisions.
This programme equips professionals to **decode customer motivations, create persuasive strategies, and design experiences that influence behaviour and build loyalty**.
Course Objectives
Participants will be able to:
1. Understand psychological and behavioral drivers of customer decisions.
2. Apply cognitive biases and emotional triggers to marketing strategies.
3. Map customer motivations and decision journeys.
4. Design loyalty-building experiences through behavioral science.
5. Use persuasive communication and choice architecture effectively.
6. Influence customer retention and repeat purchase behavior.
Learning Outcomes
Participants will:
* Decode why customers buy and what shapes their preferences.
* Apply behavioral economic principles to marketing and sales.
* Build habit-forming and loyalty-enhancing strategies.
* Influence decision-making using ethical psychological methods.
* Strengthen customer acquisition and retention through insights.
Who Should Attend
Ideal for:
* Marketing, Branding, and CX Professionals
* Sales Leaders and Business Development Teams
* Product Managers and Digital Strategists
* Behavioral Science and Research Professionals
* Consultants and Entrepreneurship Leaders
Course Outline (5 Days)
Day 1 – Foundations of Consumer Psychology
* Psychological models of decision making
* Emotional and rational drivers
* Understanding customer motivations
Day 2 – Behavioural Economics and Cognitive Biases
* Biases shaping purchases (anchoring, scarcity, nudges)
* Choice architecture in marketing
* Case study: Real-world marketing triggers
Day 3 – Customer Journeys and Buying Triggers
* Decision mapping and influence points
* Psychological triggers in digital and physical environments
* Hands-on: Mapping the emotional customer journey
Day 4 – Building Loyalty and Habit Formation
* Loyalty psychology: trust, bonding, satisfaction
* Habit loops and customer retention strategies
* Designing repeat purchase behaviour
Day 5 – Applying Psychology in Business Strategy
* Influencing conversions and long-term loyalty
* Ethical persuasion frameworks
* Action Plan: 12-month behavioral marketing roadmap
Certification
Certificate in **Consumer Psychology and Buying Behaviour Mastery**
from **KE Leaders Training Centre, London**.
Key Benefits
✔ Understand deep psychological drivers of purchases
✔ Apply behavioral science to marketing and CX
✔ Influence buying behavior ethically and effectively
✔ Strengthen loyalty, retention, and lifetime value
Contact Info:
Enquiry at : admin@keleaders.com
Whatsapp: 0044 790 125 9494
For more details visit our website : www.keleaders.com
