Qualitative Research Methods: A Complete Guide
Course Overview
Qualitative research provides **deep insights into human behavior, perceptions, and social phenomena**. **Qualitative Research Methods: A Complete Guide** equips participants with the skills to design, conduct, analyze, and report qualitative research in academic, social, or business contexts.
This course covers **research planning, interviews, observations, case studies, ethnography, coding techniques, thematic analysis, fieldwork, and reporting**, preparing learners to produce rigorous and meaningful qualitative research.
Course Objectives
By the end of this course, participants will be able to:
1. Understand the principles and philosophy of qualitative research.
2. Plan, design, and implement qualitative studies effectively.
3. Conduct interviews, focus groups, and observational research.
4. Apply thematic analysis, coding, and ethnographic techniques.
5. Interpret qualitative data and draw meaningful insights.
6. Write and report qualitative research following academic standards.
Learning Outcomes
Participants will be able to:
* Design qualitative research studies using appropriate methodologies.
* Conduct interviews, observations, and case studies with rigor.
* Apply coding and thematic analysis techniques to organize and interpret data.
* Implement ethnography and field research methods effectively.
* Write comprehensive qualitative research reports with clarity and structure.
* Communicate insights from qualitative research for academic, organizational, or social applications.
Who Should Attend
* Students, researchers, and academicians in social sciences, humanities, or business
* Professionals conducting user research, market research, or social studies
* Data analysts seeking qualitative insights
* Entrepreneurs and consultants exploring human behavior and customer experiences
* Anyone interested in mastering qualitative research techniques
Course Outline (5 Days)
Day 1 – Fundamentals of Qualitative Research
* Philosophy, principles, and ethics of qualitative research
* Differences between qualitative and quantitative approaches
* Planning qualitative research: objectives, scope, and feasibility
* Hands-on: Defining research questions and objectives
Day 2 – Data Collection Methods: Interviews, Observations, and Case Studies
* Designing and conducting structured, semi-structured, and unstructured interviews
* Observational techniques and field notes
* Case study research methodology
* Hands-on: Conducting mock interviews and observations
Day 3 – Fieldwork and Ethnography Techniques
* Introduction to ethnographic research and immersive fieldwork
* Sampling, access, and participant engagement
* Recording and documenting field observations
* Hands-on: Planning and implementing a small field study
Day 4 – Data Analysis: Coding and Thematic Analysis
* Coding techniques: open, axial, and selective coding
* Developing themes and patterns from qualitative data
* Tools for qualitative data analysis (NVivo, MAXQDA, Atlas.ti)
* Hands-on: Analyzing sample qualitative data and generating themes
Day 5 – Writing and Reporting Qualitative Research
* Structuring qualitative research reports: introduction, methodology, findings, discussion
* Presenting qualitative findings with clarity and academic rigor
* Integrating visuals, quotes, and case examples
* Action Plan: Preparing a full qualitative research report
* Hands-on: Reporting and presenting qualitative research results
Certification
Participants will receive the
**Certificate in Qualitative Research Methods**
from **KE Leaders Training Centre, London**, validating their expertise in qualitative research design, data collection, analysis, and reporting.
Key Benefits
✔ Master qualitative research design and planning
✔ Conduct interviews, observations, and case studies effectively
✔ Apply coding, thematic analysis, and ethnographic techniques
✔ Interpret qualitative data for actionable insights
✔ Write and report qualitative research with academic rigor
✔ Gain practical skills for social research, market research, and organizational studies
Contact Info:
Enquiry at : admin@keleaders.com
Whatsapp: 0044 790 125 9494
For more details visit our website : www.keleaders.com
