Financial Data Analysis Mastery: From Statements to Strategic Decisions
Course Introduction
Accounting and Finance are the language of business. Understanding and applying this language to your business—and to business in general—remains one of the most valuable competencies of modern management.
This programme equips participants with the ability to:
* Analyse financial statements to evaluate performance.
* Apply discounted cash flow (DCF) and advanced valuation techniques to decision-making.
* Use ratio analysis to identify opportunities and risks.
* Interpret key success factors, weak signals, and strong signals in industry performance.
* Confidently build and use budgets for strategic planning.
* Apply world-class performance metrics such as EVA®, RONA, and SVA.
The programme blends **practical analysis, case studies, Excel-based modelling, and real-world applications** to strengthen financial understanding and business decision-making.
Programme Objectives
By the end of this programme, participants will be able to:
* Understand the content and interrelationships of the three key financial statements.
* Evaluate financial/strategic performance using ratio and trend analysis.
* Apply DCF and Free Cash Flow techniques in financial decision-making.
* Identify weak and strong financial signals within industry sectors.
* Utilise EVA®, SVA, RONA, EBITDA and other metrics for value creation.
* Understand the role of financial analysis in mergers, acquisitions, and corporate strategy.
* Build and manage effective budgets and integrate them with strategic planning.
* Apply scenario, sensitivity, and DuPont analysis in practice.
* Use Excel to design financial analysis models from basics to advanced.
* Develop stronger networks with peers and decision-makers.
Course Outline
Day One – Foundations of Financial Analysis: Evaluating the Past
* Role and responsibilities of financial management
* Linking accounting with finance for effective analysis
* Understanding and reviewing financial statements
* Return on Investment (ROI): Why it remains relevant
* Identifying key success factors by industry
* Ratio analysis: categories, application, and interpretation
* Measuring performance vs. targets
* Understanding accounting assumptions in analysis
* Case Study: Beginning the financial analysis process
Day Two – Advanced Tools for Deeper Insights
* Free Cash Flow (FCF): Two perspectives
* Altman’s Z-Score: Financial health and prediction
* DuPont Analysis: Breaking down ROE drivers
* Scenario analysis: Application and insights
* Sensitivity analysis: Evaluating assumptions
* Trend analysis: Identifying true patterns
* Improving Return on Equity (ROE) strategies
* Case Study: Continuing the financial analysis
Day Three – Evaluating Today’s Position
* Interpreting financial details and results
* Key metrics: why they matter
* Annual reports and footnotes: extracting hidden signals
* Evaluating short-term success and operational metrics
* Benchmarking: comparison and competitive positioning
* Industry data: reliable sources and usage
* EVA®, RONA, EBITDA and other performance tools
* Case Study: Completing a comprehensive analysis
Day Four – Budgeting as a Strategic Tool for the Future
* Linking strategy, operations, and budgeting
* Budgets as financial expressions of operating plans
* The purpose of budgets: control and alignment
* Human and behavioural aspects of budgeting
* Budgeting framework: elements, strengths, and limitations
* Reporting for effective management control
* Case Study: Designing the framework of a budget
Day Five – Building and Applying Budgets for Strategic Impact
* Defining assumptions for financial planning
* Constructing a Master Budget
* Proforma financial statements (Income, Balance Sheet, Cash Flow)
* Developing functional budgets: CapEx, Sales, Marketing, Production, G&A
* Integrating operational and strategic budgets
* Case Study: Completing and presenting a full budget
Enquiries and Registration
Enquiry at : admin@keleaders.com
Whatsapp: 0044 790 125 9494
For more details visit our website : www.keleaders.com
